November
17
2011
This pasta is perfect for vegetarians and hearty enough for carnivores. This video is part of 30 Minute Meals show hosted by Rachael Ray .
November
16
2011
The Zerona Laser featured on the Rachael Ray Show! 9/25/2009 Learn more at www.myzerona.com
November
15
2011
Zazum™ Unveils 2-Screen Shop-While-You-Watch, and Advertisers are Dying to Participate
New York, NY (PRWEB) July 26, 2011
Fans who have wanted to buy Lindsay Lohan’s white “court house” dress, or spent days trying to find that blouse Nancy Botwin wore on Weeds are going to love what Zazum is doing. Shoppable Shorts are videos full of products that viewers can buy as they watch using Zazum’s iPhone App, SeeLoveBuy™ “As you watch the video with the app on, items in the film pop up on your phone. You can see food, clothes, jewelry, and accessories, find out about the designers, and buy what you like,” explained Susan Rits, CEO and Founder.
Zazum released their first shoppable short film this month on iTunes and Vimeo. “Milkmade in Manhattan” is a six-minute documentary about a business woman, featured recently on “The Rachel Ray Show,” who makes gourmet ice cream for a select group of customers. But what makes this video unique is that it’s chock full of clothes and jewelry from local NYC designers that you can buy while you watch—including the ice cream.
“Unlike television shopping channels that are a string of promotional spots for products—nothing more than long ads—Shoppable Shorts are entertainment in their own right. They are definitely not commercials,” Rits emphasized. “If you didn’t already know you’d never guess you could buy all the products in them.”
The response from local artists and merchants has been tremendous. Since the only cost to advertisers is a small sales commission, and then only if they make a sale through SeeLoveBuy, barriers to entry couldn’t be lower. “Everyone wants into the project—we’re over-booked for the next film, and already nearly at capacity for the one after that,” Rits explained.
This is the first in a series of films in production. “As part of our pilot program, we’ve started a channel on iTunes and Vimeo that we’re planning to fill with interesting short films that are also shoppable,” Rits said. In the works now is a 5-min video about a dinner party featuring home goods and gourmet food available for purchase. In addition, Zazum will be adding designers’ lookbooks to the channel, full of limited-edition clothes, accessories and jewelry
While a Shoppable Shorts channel is great summer fun, Zazum has bigger plans for its technology. It will be announcing its network debut this fall with several advertisers already queued up and ready to go, and a “big advertiser” in the wings, watching to see how it all shakes out.
There is nothing new about affinity marketing using television shows. But until now, there was no simple way for audiences to make a purchase while the impulse is strongest—while they’re watching the show. It’s not hard to see the kind of revenue impact this could have on network series with audiences of 10-15 million viewers. “Imagine if shows like Extreme Makeover—Home Edition triggered the phones of 100,000 audience members with information about how and where to buy the products they’re looking at,” Rits pointed out. “We’re showing networks how to take advantage of this untapped revenue source.”
Fans are pretty excited too. “We’ve gotten amazingly enthusiastic responses from almost every TV fan we’ve polled. Everyone has a story about some item they saw on their favorite television show and spent days or weeks trying to track down, with limited success,” Rits says. “We’ve actually had people tell us exactly what TV shows they want to see this for—‘Gossip Girl’ and ‘Portlandia’ are at the top of the list.”
About Zazum
Zazum, Inc. is the pioneering provider of a revolutionary 2screen mobile commerce platform. SeeLoveBuy, Zazum’s mobile app, enables audiences to learn more about and instantly purchase the things they see and love on television and in movies. Our groundbreaking technology doesn’t just tell you what show you’re watching, but what product in each show you’re looking at—the moment it crosses the screen.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
November
13
2011
Isotech Pest Management Named to Inc. Magazine Top 5000 Fastest Growing Privately Owned Companies in U.S.
Los Angeles, CA (PRWEB) August 14, 2011
ISOTECH Pest Management, Inc., a provider of residential and commercial pest control services, has been named to INC. MAGAZINE’s 5000 Fastest Growing Privately Held Companies. The company’s rapid growth has earned it a spot on the list for the second consecutive year. Under the leadership of Mike Masterson, CEO, and Kevin Alden, President, the company has built a significant foothold along the West coast even in the face of stiff competition from the nation’s largest pest control companies. Since its founding in 2004, Isotech has become a regional leader in the detection and elimination of all pest types, from bed bugs to stink bugs, and from roaches to rats.
Mike Masterson, ISOTECH CEO, talked about the recognition from INC. MAGAZINE, “We are indeed proud of this honor, but as a company we really know that our customers put us on this list.” Masterson continued, “Our customers, their trust, and willingness to work with is the lifeblood of Isotech, and without it, we would not exist, let alone receive an honor like this.”
ISOTECH President Kevin Alden talked about the company earning a spot on the INC. MAGAZINE list, “This is a real honor for Isotech and a testament to a kind of people we have working throughout the company.” Alden continued, “Our staff, from in-office customer service to our field technicians, really do treat this company as if it were their own and view each customer as the most important asset our company has. Without this type of approach our growth would be impossible to maintain.”
With the ability to combine man, animal, science, and technology, ISOTECH Pest Management, Inc. offers innovative, cost effective pest control and extermination services to meet residential, commercial, and institutional needs. ISOTECH Pest Management Inc. Programs exceed all relevant state required health and safety regulations. ISOTECH’S AIB certified technicians and quality assurance professionals team on every job, applying a vigilant, consistent and systematic approach to quickly and safely eliminate pest problems. Additionally, ISOTECH applies patented technology from its company R&D laboratory to creatively solve pest problems where conventional equipment will not suffice.
Through Isotech’s canine inspection program, infestation can be pinpointed, allowing treatment to be focused solely on affected rooms. Through their heat only treatment program, Isotech can guaranty a quick return of occupancy for both commercial and residential properties. In addition, Isotech offers a Service Guarantee and Total Satisfaction Guarantee to its customers.
ISOTECH’s Commercial Pest Management Division, ISOTECH’s online pest supply business, http://store.isotechpest.com, K9 Bed Bug Division, Heat Remediation Division, Termite Division, Bird Control Division, California Green/LEED Division, all part of ISOTECH Pest Management, Inc., providing innovative and cutting-edge pest management and service solutions.
ISOTECH Pest Management, Inc. has been featured in INC. MAGAZINE and is listed in the top 5000 fastest growing privately owned companies in America. ISOTECH is featured on Discovery Channels “Verminators”, seen in 108 countries world-wide. CEO Mike Masterson has been featured on Dr. Oz Show, Rachel Ray Show, Judge Alex, World Health News, Eyewitness News, Modern Marvels, Los Angeles Times, Orange Coast Register, KTLA Channel 5 News, NBC Channel 2 News, ABC Channel 7 News and many other media channels world-wide.
More information about ISOTECH Pest Management, Inc. and the company’s SEEK HEAT & CERTIFY™ program, can be found on its corporate website at isotechpest.com or by calling 1.888.392.8443.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
November
12
2011
I never said I was an adult all the time.
Video Rating: 4 / 5
November
10
2011
Alpha BioSystems Partners with B. Organic
Wichita, KS (PRWEB) September 08, 2011
Michele Beschen, and the B. Organic team, aligns perfectly with Alpha BioSystems’ THRIVE, the all-natural organic growing solution. The two companies have joined forces to spread the word about how to live an organic lifestyle, and it’s a win-win situation.
The Partnership
Alpha BioSystems is extremely excited to work with Beschen, who brings a welcome female perspective to the ever expanding THRIVE audience. Her outgoing and knowledgeable personality jive well with the energetic message THRIVE sends out to growers across the nation. What’s more, Beschen is very well-known in the organic community for her how-to videos and articles, a showcase which directly reflects THRIVE’s brand and core audience. B. Organic’s how-to material spans from making delicious organic breakfast smoothies, to inventing salvage wine-stoppers, all the way to growing organic veggies.
Beschen and THRIVE have collaborated on various videos about how THRIVE can help maintain an organic lifestyle. These videos will be used for retail merchandising, and national television advertising by both parties.
Alpha BioSystems will introduce Beschen to their audience using promotional collateral, THRIVE’s website (http://www.usethrive.com) and social media outlets such as Facebook. She will have an increasing presence on THRIVE material across the board, and a louder voice behind THRIVE’s brand throughout the next year.
“Michele Beschen is a direct reflection of the Alpha BioSystems and THRIVE core values and brand. We are very excited to be working with a dynamic team and a personality that can bring the core female audience forward in an authentic natural manner,” said Paul Grimes, Marketing Manager for Alpha BioSystems.
Michele Beschen and B. Organic
Michele Beschen combines the power of creativity with an enthusiastic passion for nature, and expresses it all through nearly every media outlet imaginable. The team at B. Organic has one goal, to reconnect people with their innate desire to live a naturally creative, organic lifestyle. Beschen founded her own company in 2002, called Simply Michele, Inc. (SMI). SMI is a multimedia company on a mission to empower people to explore, express and exchange fresh ideas through rousing content platforms built around originality and grassroots efforts. To date, SMI has produced television shows, written articles, created DVDs, and made appearances on hit shows such as Rachel Ray to iterate the company’s mission.
Alpha BioSystems and THRIVE
Alpha BioSystems is the company behind THRIVE. THRIVE is an all-natural line of products which enhances the biological activity already going on in the soil to make vegetation stronger- faster. The different products include Flower THRIVE, New Plant THRIVE, Turf THRIVE, Tomato & Veggie THRIVE, Tree & Shrub THRIVE, Pet THRIVE, Compost THRIVE, Thatch REMOVER and Aqua-One. Using a proprietary liquid blend of beneficial bacteria combined with the helpful effects of mycorrhizal fungi, THRIVE offers a sustainable solution for vegetative health that works from the roots up- literally. The mycorrhizal fungi in THRIVE attaches itself to the roots of the plant, extending the root system and making the plant more able to obtain food and water from further away. The beneficial bacteria work in tandem with the mycorrhizae to create a stronger plant- one that’s more able to withstand most diseases and requires less watering. It’s all-natural, safe to use around pets and kids, easy to apply and impossible to over-treat.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
November
9
2011
Delta Entertainment’s PearlBrite Signs Licensing Agreement with Housewives of New Jersey Star Teresa Giudice
Boca Raton, FL (PRWEB) September 19, 2011
PearlBrite Concepts, Inc., (“PearlBrite”) a wholly owned subsidiary of Delta Entertainment Group, Inc. (“Delta Entertainment”) (otcbb:DENG) has entered into a 3 year licensing and marketing agreement with Teresa Giudice for its new and innovative Teeth Whitening Products. The Housewives of New Jersey Star will be involved in all marketing, promotion and public relation activities of the Pearlbrite system. Teresa’s name, likeness and dynamic personality will be integrated and identified throughout all products branding and marketing of PearlBrite. Delta Entertainment’s president and director Leonard Tucker called the signing of the licensing and marketing agreement with Teresa “A major milestone” and further commented, “We are very excited to have Teresa as a shareholder, spokesperson and friend of the company and believe the relationship will bring great opportunity for growth.” Tucker also stated, “With PearlBrite’s unique business model, the relationship with Teresa and the potential it brings, we feel that Delta Entertainment is well positioned to launch its new operations.”
About PearlBrite
PearlBrite will be sold through our subsidiary, PearlBrite Concepts, Inc. PearlBrite is a non dental cosmetic teeth whitening system specializing in providing a teeth whitening solution for salons, spas, tanning facilities, and other professional establishments. The PearlBrite teeth whitening process is simple and easy to use and is offered at only a fraction of the cost of other teeth whitening products in the marketplace. The turnkey solution is self administered with straightforward guidance and support from the fully trained on sight PearlBrite technician. PearlBrite offers a comprehensive online training certification program for its dealers. In only 20 minutes, PearlBrite’s teeth whitening procedure is designed to get teeth up to 10 shades brighter. PearlBrite’s procedure kits are made up of dental grade carbamide peroxide at up to a 44% level as well as other safety and preparatory items including a vitamin E swab, dental brush up, whitening mouth rinse and a bib. PearlBrite also offers after care products for retail and wholesale distribution. PearlBrite sells wholesale to existing and new Dealers while also offering online retail sales direct to consumers.
About Teresa Giudice
Teresa Giudice is a NY Times Bestselling author and star of “The Real Housewives of New Jersey. Teresa’s first book, Skinny Italian, was released May 4, 2010, and climbed to #5 on the “New York Times” bestseller list June 6th 2010. Her second book, Fabulicious!: Teresa’s Italian Family Cookbook was released in late spring 2011.
Teresa has appeared on the cover of People magazine and US Weekly twice, Teresa is regularly featured in InStyle, InTouch, Life & Style, OK magazine, the New York Daily News and even Italian Vogue. Teresa starred in several People magazine celebrity spreads, including the “Babies of the Year ’09,” “Halloween 2010,” and “Celebrity Cooking” sections alongside other celeb moms like Katie Holmes and Halle Berry. Teresa is a blogger for Bravotv.com as well as for People.com.
Teresa is also a veteran of live television appearances. Teresa was on “Live with Regis and Kelly” four times, as well as “The Rachel Ray acai berry Show,” NBC’s TODAY show, “The Wendy Williams Show,” Nightline, EXTRA, and The Insider. Teresa guest-starred on an episode of NBC’s primetime drama “Mercy” as well as on “Who Wants to be a Millionaire?”. Teresa regularly stars in sold-out speaking appearances around the country.
Teresa is fearless, fashionable and a force to be reckoned with. After earning a degree in Fashion Marketing and Management from Berkeley College, Teresa worked in the fashion industry in New York as an accessories buyer for Macy’s. Teresa was recently named No. 27 on InStyle magazine’s 2009 Style 100 List.
The Real Housewives of New Jersey is the highest-rated Real Housewives franchise for all demographics with more than 4.6 million viewers; it has twice the viewership of The Real Housewives of New York. The Real Housewives of New Jersey is an international hit, playing in the U.K., Australia, Brazil, and even Norway. Teresa’s official website http://www.TeresaGiudice.com receives millions of hits a month. Teresa has over 284,000 followers on Twitter and over 488,000 Facebook likes and loves meeting and talking with her fans around the world.
Teresa Giudice “I am excited to be part of this innovative teeth whitening solution that offers great results at an affordable price for the consumer and an amazing business opportunity for the individual or business owner. As a shareholder and devoted user of the company products I see a bright and profitable future for all of us.”
For more information about Delta Entertainment, PearlBrite and Teresa Giudice, please check out http://www.pearlbriteconcepts.com
Forward-Looking Statement: This press release contains forward-looking statements. Such forward-looking statements are subject to a number of risks, assumptions and uncertainties that could cause the Company’s actual results to differ materially from those projected in such forward-looking statements. Forward-looking statements speak only as of the date made and are not guarantees of future performance. We undertake no obligation to publicly update or revise any forward-looking statements.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
November
7
2011
Rachael Ray whips out the tape measure when Hulk Hogan drops by!
Video Rating: 4 / 5
November
6
2011
Mobile Theory Recruits Two Former Greystripe Vice Presidents to Lead Mobile Network Expansion
New York, NY (PRWEB) September 19, 2011
Mobile Theory, the mobile ad network built for brands, is pleased to announce the addition of two new members to its senior management team – Alvaro Bravo as Senior Vice President of Business and Corporate Development, and Erica Chriss as Senior Vice President of Publisher Development. The addition of these two proven experts is expected to propel the company’s continued growth.
“We are thrilled to welcome two of the mobile industry’s most sought-after executives to our team,” said Scott Swanson, Mobile Theory’s CEO. “Alvaro and Erica quickly built a tremendous business as executives at Greystripe. Their ability to articulate and execute complex solutions will no doubt have an effect on client satisfaction, bottom line results, and our ability to innovate.”
ALVARO BRAVO, SVP of Business & Corporate Development
At Mobile Theory, Bravo will focus on developing relationships with larger media companies and online network partners, helping them enter the mobile advertising sector at scale. He will introduce cross-platform programs that help to simplify campaigns, while still preserving sharp customization. Having consulted media and mobile companies in Europe, Latin America, U.S., and Africa for 10+ years, Bravo will also seek to quantify and harness the potential of mobile advertising overseas in an effort to establish the company’s burgeoning international business.
Previously, Bravo served at Greystripe as its first Vice President, helping grow the company from two employees to nearly fifty. He managed a network of ten partners reselling Greystripe inventory in the US, Europe, Australia, and Canada. Bravo also pioneered the first mobile advertising strategy for indirect sales organizations, which eventually led to a company acquisition by ValueClick. He holds a Master’s degree in Industrial Engineering, and currently resides in San Francisco.
ERICA CHRISS, SVP of Publisher Development
Twice named one of the “Top 50 Women In Mobile” by Mobile Entertainment Magazine, Chriss is a recognized expert in mobility, gaming, and digital content. At Mobile Theory, she will be tasked with building exclusive, direct relationships with the company’s key media verticals – business, technology, parenting, health, and entertainment.
Responsible for leading efforts with content owners and creating a vibrant and sustainable publisher eco-system, Chriss also joins Mobile Theory from Greystripe. There, she was Senior Vice President of Strategy and Business Development, and managed all strategic partnerships, licensing, syndication and advertising programs. Experienced working with brands of all sizes, Erica forged first-of-their-kind mobile licensing deals with NBCUniversal, Time Inc, KingWorld Television, Rachel Ray, and many others.
Chriss has a keen ability for leading startups, and has held executive roles at LimeLife, Inc, Digital Chocolate, and Nextbus. She holds a degree from Columbia University and currently resides in Seattle.
For more information, please visit http://mobiletheory.com/about/management/.
ABOUT MOBILE THEORY
Mobile Theory is the mobile ad network built for brand advertisers. Through a network that represents exclusive, unduplicated reach on premium-quality mobile sites and apps, Mobile Theory enables the world’s top brands and agencies to deliver advertising campaigns that engage and immerse the mobile consumer. Reaching more than 50 million mobile users on over 300 mobile sites and apps, Mobile Theory serves up 2 billion impressions per month via rich media and stunning mobile ad executions.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
November
4
2011
Goodyear, AZ Game Show Winner Tops 10K at Sweepstakes Today
(PRWEB) September 22, 2011
Joyce Bogart of Goodyear, AZ, is no stranger to winning big prizes. She’s won tens of thousands of dollars and numerous trips and other prizes on television shows like Wheel of Fortune and Family Feud. Now she’s added membership in Sweepstakes Today’s (http://www.sweepstakestoday.com) 10K Club to her prize belt.
“I happened across Mr Sweepy’s (http://www.mrsweepy.com) site in September of 2008 and have never looked back,” she said in an interview today. “(My) only regret is that I didn’t find it sooner.”
Bogart’s win of the Rachel Ray sweepstakes she found on Sweepstakes Today for a free trip to New York plus $ 5,000 was the contest that put her in the 10K Winner’s Club at the website, it was announced. When asked how she felt about becoming a member of that exclusive club she said, “I was thrilled! I called my husband at work and was talking so fast he couldn’t understand me!” She recently also won $ 1,000 from Old Navy.
“I purchased a hot tub with the first prize and Christmas gifts with the second one,” she responded when asked how she spent her prize money.
New York isn’t the only trip Bogart has won. She and her family will also be visiting Washington DC because of a win. Her husband also tries his hand, successfully, at sweeping, winning house cleaning and even a trip to Wales.
Bogart admits to being hooked on online sweepstakes, saying “I tell myself it’s an addiction, but a good one. Being able to dream of all the wonderful things that are at my fingertips.”
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
